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Module 5: Customer Relationship Management
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Module 5: Customer Relationship Management
Summary/What you will Learn What customer relationship management is and its importance to organisations; How to examine your customer base; Details about what customers expect from your company; How to measure customer relationship management; Common customer relationship management concerns and their solutions. 5.1 Introduction Customer relationship management, or CRM, is the practice of focusing on an organisation’s customers, their expectations and their needs. ...
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Kick Start Your Career Module 5
- Includes Quiz
