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Module 21: Merchandising Your Salon
By the end of this chapter, you will know:Which products your salon should carryHow to showcase your productsWhen and how to alter your merchandisingTips for increasing sales21.1: IntroductionAs a salon owner, your profits are not just going to come from the treatments you carry out.Merchandising and retail sales play a role in your business's success too, which is why you need to pay close attention to:The products you sellHow you market your productsHow you place your products When your client...
Lessons
- Module 1: Introduction to Nail Technology
- Module 2 : Anatomy of the Skin
- Module 3 : Nail Anatomy
- Module 4 : Preparing Your Work Area
- Module 5 : Client Consultation and Communication, Preparing Your Client
- Module 6 : How to Perform a Manicure
- Module 7 : How to Perform a Pedicure
- Module 8 : Artificial Nails
- Module 9 : Hand/Arm Massage
- Module 10 : Gel Nails
- Module 11 : Nail Tips (French Manicure Nail Tips and Artificial Nail Tips with Acrylic)
- Module 12 : Basic Nail Art
- Module 13 : Nail Maintenance
- Module 14 : Health and Hygiene
- Module 15 : An Introduction to Salon Management
- Module 16 : Start a Salon, Become a Mobile Technician, or Work for Someone Else?
- Module 17 : Setting up a Salon and Red Tape
- Module 18 : Salon Decoration
- Module 19: Marketing Your Nail Salon/Service
- Module 20: Setting Your Pricing
- Module 21: Merchandising Your Salon
- Module 22: Employees and Staffing
- Module 23: Customer Relationship Management
- Module 24: Managing Costs
- Module 25: Forms and Record Keeping
