Module 21: Merchandising Your Salon
By the end of this chapter, you will know:Which products your salon should carryHow to showcase your productsWhen and how to alter your merchandisingTips for increasing sales21.1: IntroductionAs a salon owner, your profits are not just going to come from the treatments you carry out.Merchandising and retail sales play a role in your business's success too, which is why you need to pay close attention to:The products you sellHow you market your productsHow you place your products When your client...
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