Module 23: Customer Relationship Management

By the end of this chapter, you will know:How CRM worksWhat you can do with the CRM data gatheredHow to choose the right CRM softwareHow to use CRM to your advantage23.1: IntroductionHeard of Customer Relationship Management (CRM)? Do not worry if you have not, because it is a fairly new concept in the business world. Although it has been around in some form or another since the 1990s, modern versions implementing en-masse data collection have only been around with small and medium business acce...