Module 1: Understanding Customer Services

In this module you will learn:What customer service isAbout the different types of customer serviceAbout customer service terminologyWhy customer service is so important1.1: Defining Customer ServiceCustomer service can be broadly defined as the services or assistance provided by a company to its customers prior to, during, and after they have purchased goods or services from them. Customer service is a business philosophy that aims at meeting the expectation of the consumer and ensuring satisfa...

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